About
As a publicist, the payoff is seeing a client live on air. Once the on air spot is through, what can a marketer do to further promote the moment? Issue a press release? Of course not, it is already news.
Most marketers struggle with what to do with their client’s news interviews after they air. News stations do a horrible job of search engine optimization and highlighting your clients, their company, and their brands on the Internet. In the end, most publicist and marketers end up posting the segment on YouTube or other video sites.
YouTube is a great video site. It is the #2 source of search on the Internet. Yes, more than Yahoo and Bing. However, a YouTube video is littered with enticements to watch related videos from competitors and keywords that are outside your client’s category. Moreover, it is just poor branding for your client.
Beyond the challenges of YouTube and other video sites, most news segments cover an “angle” of the story. After the fact, you and your client wish you could have gotten in an extra point. Why couldn’t the entire story you pitched have been told?
Stream Release allows for post media releases to be posted to the Internet accompanying your media with detailed copy and high end streaming of video content that is optimized to your client’s brand.
Help your client to realize their media appearance’s potential through a Stream Release.